a) Tracking via the Scalable Central Measuring System (SCMS)
The provider’s Android and iOS apps also use the SCSM of the INFOnline GmbH (http://www.infonline.de) for the determination of statistical values for the utilisation of the offer.
In doing so, anonymous values are surveyed. The SCMS-reach measurement solely uses unambiguous identifiers of the terminal device which are transferred anonymously in order to recognise devices. The IP addresses are only used in an anonymised way.
Within the app, one can object to the data processing by deactivating the feature “transfer data” in the settings. It is to be noted that in doing so, only the measurement in the app is deactivated.
b) Survey of location data
The mobile websites and the provider’s apps survey the user’s location with their consent (GPS location data) in order to use motion data thus creating heat maps for the visualisation of maps enabling the users to assess which region and destination is especially popular. This data is solely surveyed in an anonymous way and cannot be traced back to a user’s profile.
The users’ precise location is only transferred and saved in the provider’s offer with the users’ explicit consent. That is the case when users of the app or the mobile website (called application in the following) allowed the utilisation of the GPS and use the tracking feature. When using the tracking feature by the application, the following data is transferred to the provider and saved in the user’s profile on the offer: images, waypoints, texts
It is possible to revoke the consent for the GPS-data transmission and for the tracking feature at any given time for the future. As an alternative the access to location data can be deactivated in the settings of the user’s mobile device.
c) Conversion Tracking
For measuring the success of an online-marketing measures within mobile apps, it arises at times that tracking codes of third providers are used. Their mere purpose is the attribution of an app installation to a download source. Moreover no personal user data is surveyed, saved or processed.